Headquarters rethought by BESTSELLER's Tower & Village in BrandeRead more ↓
With the planned city and high-rise expected to stand at more than 300 meters, fashion company BESTSELLER will not only draw attention to their own brand, but more literally toward Brande – a town in the middle of Jutland, in which the new buildings will dominate as a landmark. Situated at the foot of the tower will be a series of new buildings constituting a new town, all with planted rooftops, mimicking the landscape from which they grow.
Having called Brande home for more than 30 years, BESTSELLER intends to give something back to the local community of which they feel very much a part of, by inviting them in -
“We would like to open our doors by rethinking the way our company interacts with the local community, and we hope to be able to create value for both our colleagues and the people in Brande," says Anders Krogh Vogdrups, project manager of BESTSELLER.
While the primary purpose for this new project is to house the head offices of BESTSELLER, the new Tower & Village will offer much more than just office space to local residents. Rethinking the construct of headquarters altogether, the buildings will facilitate a new kind of environment featuring over 30 shopping opportunities (a mix of BESTSELLER's own brands as well as others), hotel accommodation, educational institutions, BESTSELLER's own offices, nature walks and public activity facilities.
“The plan is born out of the passion and interest for architecture and a vision of creating a unique building that matches the unique setup of a rethought headquarter,” finishes Anders Krogh Vogdrups.
There has not been set a start date for the project, but is expected to begin in 2019 at the earliest.